In the ever-evolving world of fitness, the way we approach training has transformed dramatically. As a former international strongman with 14 years of competition experience and over a decade of coaching others, I’ve experienced these changes firsthand. The last six years of my competitive strongman career were guided entirely by online coaches, and the results were undeniable. Those were some of my most successful years, and the experience opened my eyes to the immense benefits online coaching offers.
Now that I’m fully committed to coaching athletes and individuals full-time, I want to share why online coaching is one of the most powerful tools you can use to achieve your fitness goals. Whether you’re aiming to gain muscle, lose weight, or become a competitive strength athlete, the advantages of online coaching are immense. Let me walk you through why this method of coaching could be the game-changer in your fitness journey.
Why Online Coaching?
1. A Personalised Approach That Suits You
Every person is unique. In my 14 years as a competitive strongman, one lesson I learned was that generic training programs rarely deliver the kind of results people seek. During my own career, when I switched to online coaching, I saw how effective personalised programming could be, and i spotted very quickly the coaches who use one programe for all . Every training plan I followed was tailored to my goals, physical needs, and lifestyle—something that was key to my continued growth and peak performance.
As a coach, I take the same approach. Whether you’re aiming for strength, muscle gain, or fat loss, your training program will be customised entirely around your specific goals, available equipment, and personal circumstances. I don’t believe in cookie-cutter approaches—your journey is unique, and your training plan should reflect that.
With online coaching, you receive access to your customised plan directly through my coaching app. You’ll always know what to do, when to do it, and how to perform every exercise. And if anything needs adjusting along the way, I’m only a message away.
2. Nutrition Plans Designed for Your Success
Proper nutrition is at the core of any successful fitness journey. Training alone can only take you so far if your diet isn’t aligned with your goals. Throughout my career as a strongman, I learned the critical role nutrition plays in performance, muscle gain, and even weight loss. But just like with training, there’s no one-size-fits-all when it comes to nutrition.
Through online coaching, I provide each client with a personalized nutrition plan that fits your needs. Whether you're looking to optimise your diet for strength gains or aiming to shed fat in a sustainable way, I’ll create a plan that aligns with your lifestyle and goals. As you progress, I’m constantly checking in and ready to make adjustments to ensure your nutrition remains on point.
With the ability to provide feedback in real-time through my app, you’ll never feel confused about what to eat or how to make changes to your diet. This level of customisation and constant communication is something I benefited from as an athlete, and it’s something I’m proud to offer to my clients now.
3. Mindset Coaching: The Key to Long-Term Success
One of the most overlooked aspects of fitness is mindset. During my years as a strongman, I encountered countless challenges—both physical and mental. Whether it was pushing through tough competitions or maintaining discipline during rigorous training cycles, or balancing training while battling depression and working through anxiety when competing, having the right mindset made all the difference.
As your coach, I don’t just provide training and nutrition plans—I offer mindset coaching to ensure that you develop the mental resilience needed to stay on track. This was something I received during my online coaching years, and it was a game-changer. We’ll work on strategies to break through mental barriers, stay motivated, and keep your goals in sight even when challenges arise.
From motivational videos to one-on-one mindset guidance, you’ll have constant support to ensure your mental game is as strong as your physical one.
4. Direct Communication and 24/7 Support
One of the biggest misconceptions about online coaching is that it lacks personal interaction. I can confidently say, based on both my experience as an online athlete and a coach, that this couldn’t be further from the truth. With the use of my coaching app, you’ll have direct access to me at any time. This level of communication ensures that no question goes unanswered and that you’re always on the right track.
Got a question about your form? Need some advice about nutrition? You can simply message me through the app, upload videos for feedback, or request adjustments to your plan. One of the reasons I only take on a limited number of clients is to ensure that I can dedicate the time and attention each person deserves. You’ll never feel like you’re being left to figure things out on your own—you’ll have expert guidance in your pocket, available whenever you need it.
5. Flexible, Convenient, and Accessible
Online coaching provides a level of flexibility that traditional in-person coaching simply cannot offer. During my own strongman career, one of the greatest advantages I found with online coaching was the ability to train when and where I needed, without being confined to a single location or schedule.
With online coaching, you’re not restricted by geography. Whether you’re at home, traveling, or at the gym, your program is accessible anytime, anywhere. You can work out on your own schedule and access your training plan, nutrition advice, and feedback without needing to meet a coach in person. This kind of convenience is ideal for busy individuals who are juggling work, family, and other commitments, while still wanting to prioritise their fitness goals.
6. Access to a Wealth of Knowledge and Resources
One of the most valuable things I gained from my online coaches was access to an incredible amount of knowledge. They didn’t just send me workouts—they provided educational materials, videos, and insights that helped me understand the why behind the training. This empowerment was crucial to my success and made me more confident in my own training and performance.
As an online coach, I give my clients that same level of detail and access. In my coaching app, you’ll find everything from video explanations of exercises to detailed nutritional guidelines and mindset tips. Every piece of content is designed to make sure you not only succeed but also understand the principles behind your training.
This educational aspect is something I’m particularly passionate about because I believe that clients who are informed are clients who are empowered.
7. Built-in Accountability
Accountability is one of the key factors that drive results. During my own strongman career, having a coach checking in on my progress kept me motivated, focused, and consistent—even during the toughest training cycles. This is one of the most powerful benefits of online coaching: continuous accountability.
With regular check-ins, progress tracking, and the ability to make real-time adjustments, I ensure that you stay on track and never lose sight of your goals. You’ll be accountable not only to me as your coach but also to yourself as you see your progress unfold week by week.
Why I’m Committed to Your Success
After spending the last six years of my strongman career being coached online, I experienced the unmatched benefits that this format of coaching offers. Those were some of the most successful years of my career, and I’ve taken everything I learned from that experience and applied it to how I now coach my clients.
I limit the number of clients I work with to ensure I’m able to give 100% to every individual. My focus is on providing a full-package experience that includes personalized training programs, tailored nutrition plans, mindset coaching, and 24/7 support. I don’t just want you to reach your goals—I want you to surpass them.
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Ready to Take the Next Step?
If you’re serious about transforming your body and mind, achieving your fitness goals, and working with someone who’s been in the trenches, let’s talk. Reach out today to get started, and let’s begin building the strongest version of you—together.
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